DataStax expands operations in APAC with new Singapore office

The company's expansion marks the expected growth of businesses demanding NoSQL Database solutions.

by Justin Choo

<strong>DataStax</strong> today announced it has expanded its footprint in the Asia-Pacific (APAC) market with the opening of a new office in Singapore.

DataStax is opening a new office in Singapore to expand its operations in the Asia Pacific market. This comes on the heels of funding (undisclosed sum) from Goldman Sachs, in which Goldman Sachs managing director Holger Staude, joins the DataStax board of directors. To date, DataStax has helped nearly 500 of the world’s most demanding enterprises and half of the Fortune 100 power their data applications.

The data management company is known for Astra DB, a multi-cloud Database-as-a-Service (DBaaS) built on the open-source Apache Cassandra NoSQL database management system. Apache Cassandra is liked for its fault tolerance, elastic scalability, multiple options for analytics, and the ability to handle huge volumes of data with low latency. Netflix, for example, is one of its most notable users.

Joo Lee, CTO of local fintech Endowus, and DataStax user, says that the technology has helped them move easily from one cloud provider to another without inconveniencing his team and his customers. “We have a future-proofed tech stack that will enable us to continue serving our users effectively as we continue to scale,“ he added.

Astra DB is a serverless solution that can be deployed on any cloud service that you want, and structured with pay-as-you-go pricing. Analyst firm GigaOm reports that serverless Cassandra will land you savings in the Total Cost of Ownership around the region of 76 per cent over three years compared to the conventional self-managed implementation of Cassandra.

DataStax’s entry into APAC is in anticipation of a boom in demand for NoSQL Database solutions over the next couple of years. According to a report titled “Global Cloud Database and DBaaS Market (2020 to 2025),” Asia Pacific is expected to have the highest growth rate over the forecast period.

To support this expansion, Deb Dutta joins DataStax as general manager (APAC) while Aaron Morton will be supporting as a technical expert. Dutta previously held leadership positions in global tech leaders like McAfee, Brocade and Juniper Networks, while Morton is a member of the Project Management Committee (PMC) for Cassandra.