Samsung expands its Bespoke Kitchen lineup and colour combinations

When matching your appliances is of a paramount importance

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Build your kitchen around your appliances. Image: Samsung

Samsung is expanding its Bespoke Kitchen lineup and select models will be making their way to Singapore.

The lineup encompasses over 20 original colours and seven finishes, which make for a fair number of combinations to choose from. Options differ depending on the region, and options for Singapore has not been confirmed yet.

And each region will have its own set of options: North America will choose between a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer, and they get a host of metal colours including Champagne Rose Steel, Navy Steel, and Matte Black Steel. Europe gets 1-Door and Slim 1-Door options with Bottom-Mount Freezer models with a choice of 1.8- and 2-meter heights. There are six different finishes and a broad palette of colours ranging from classic white to soft pastels and statement colours.

The Bespoke Kitchen concept makes it a little easier to match your appliances with your decor. Image: Samsung
The Bespoke Kitchen concept makes it a little easier to match your appliances with your decor. Image: Samsung

US and Europe will also be the first to see a new Bespoke kitchen package and lifestyle appliances and it remains to be seen if the concept will come to Asia eventually. The US will get a microwave oven and dishwasher designed with the same look-and-feel as the refrigerator, and customers can mix and match to taste.

The Bespoke lifestyle appliance range will also be expanded, and some that will make an appearance this year include Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet stick vacuum cleaner, of which the latter has been confirmed for Southeast Asia for the second half of 2021. The new Bespoke Jet, whose party trick is that it will empty waste and charge the battery on its own, comes in three colours.

Samsung also updated its Bespoke lifestyle appliance range. Image: Samsung
Samsung also updated its Bespoke lifestyle appliance range. Image: Samsung

Other Bespoke Appliances featured include the Bespoke ShoeDresser, which deodorises, dehumidifies and dries your shoes, the Cube refrigerator, which is essentially a bar fridge but in a modular format to store a variety of items like beauty products, and a water purifier – a smart faucet that can be voice-controlled (via Bixby) and features a four-level filter system.

One non-Bespoke offering that will be available in Southeast Asia is the Jet Bot AI+. It’s the first robot vacuum to leverage Intel AI’s object recognition tech, working hand in hand with LiDAR and 3D sensors to determine the best cleaning path.