PRISM+ debuts Singapore’s quietest aircon and cheapest designer fridge at CEE 2025

The homegrown brand’s latest launches combine silent cooling, custom style, and smart home swagger — minus the markup.

by Justin Choo

PRISM+ just dropped Singapore’s quietest air-conditioner and an affordable fridge with customisable panels. At CEE 2025, the brand known for affordable TVs bumps up the aesthetic appeal of its home appliances. Here’s what’s going down.

Silent, smart and sleek: the PRISM+ Neo aircon

Clocking in at 17.1dB, the PRISM+ Neo air-conditioner is the quietest system aircon you can buy in Singapore right now. For reference, most silent units hover around 18–21 dB at their quietest. The difference between 17 and 18 decibels isn’t much, but for those who really hate noise, it separates “background hum” from “why is it so loud?”

Aside from silent operation, the Neo introduces some new user-centric features:

  • iFeel sensor in the remote means the system cools the air where you are, not where the unit is stuck on the wall.

  • 7 fan speeds (most have 3–6) give you more control.

  • 5-stage air purification includes vitamin C filters, anti-allergen, and deodorising layers—all bundled into one unit.

  • Smart controls via the PRISM+ Connect app let you automate routines and track usage.

Available in Matte White or Space Grey, the Neo is priced from $2,399 (System 2), keeping itself firmly in the mix for affordable smart air-conditioners.

Custom fridges, without the custom price

If Samsung’s Bespoke series caught your eye but not your wallet, PRISM+ now offers some aesthetic possibilities for a fraction of the price. Its new Inspire fridge series brings full-panel, mix-and-match colour customisation to mainstream price points. The 630L side-by-side SBS 630 starts from SGD 1,499, while the 570L four-door FDR 570 starts from SGD 1,999.

You get four modular panels, five colour choices (Sky Blue, Pastel Pink, Pastel Beige, Matte White, Matte Black), and the freedom to mix them however you like—something you can’t do with Samsung’s local Bespoke models unless you or go high-end.

That said, the customisation here is purely external. While PRISM+ lets you personalise the look, it doesn’t have functional flexibility like Samsung’s FlexZone drawer, a convertible compartment in the Bespoke 4-Door Flex that can switch between fridge, chill, and freezer modes.

Not your average fanfare

PRISM+ also introduced pastel-coloured ceiling fans. Essentially, they are the coloured versions of the Oasis Pro and offer up to 384 colour+blade+RGB light combos, smart app controls and a quiet motor. Prices start from SGD 259, with discounts all factored in.

And yes, the TVs got smarter too

The Quantum Edition and QLED+ Ultra TV range—except the 32″—has been updated with AI visual processing, which means better upscaling, smarter contrast handling, and scene-aware adjustments to make compressed streaming content look sharper. Highlights include the Q43 Ultra (SGD 549) and Q75 Ultra (SGD 1,399); both offer 120Hz panels, and support dbx-tv audio—a feature similar in spirit to Dolby Atmos, designed to enhance clarity and simulate surround. A Bluetooth Audio Mode enables you to use the TV as a music hub, even when the screen is off.

Availability

Explore the full PRISM+ lineup at CEE 2025 (22–25 May, Suntec Convention Centre, Booth #8119) or online at prismplus.sg. Event promos include GrabPay, Lazada and Shopee vouchers, plus up to 8% off via Atome with climate vouchers applicable.