Plaud says it has grown from USD 1 million to USD 100 million in annual recurring revenue within two years, while expanding to more than two million professional users across more than 170 countries.
The company sells AI recorders, including the Plaud Note, Plaud Note Pro and wearable NotePin S. These work with software that transcribes, summarises and organises recorded conversations.
Plaud describes its approach as “recurring AI software scaled through a real-world physical interface”, with its devices acting as the entry point.
“Most AI companies have scaled through software behind a screen. We took a different path,” said Plaud co-founder and CEO Nathan Xu. “The conversations that actually move things forward don’t happen on a keyboard. We built the interface for the post-screen world. And the market validated it.”
Beyond individual note-taking, Plaud is also expanding into team and developer workflows through Plaud Team, MCP and workflow integrations.
The company describes itself as one of the fastest-growing AI businesses — and the only hardware-enabled company — to reach USD 100 million in ARR. This is based on its own reporting; it also notes that companies may define ARR differently, and that its comparison is based on publicly reported milestones rather than a like-for-like measure of growth.