Fitbit emulates jewellery with its new Luxe tracker

Luxe is Fitbit’s latest outfit-friendly activity tracker designed for all-day use.

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The Fitbit Luxe brings a bit of style to your workouts too. Image: Fitbit

Without sounding like a first world problem, it’s nice to have fitness trackers that don’t look like sporting gear for a change and Fitbit has just introduced another tracker that fits the bill, if not your OTD.

The new Fitbit Luxe takes a leaf from jewellery making techniques, featuring a metal injection moulding method to create the stainless steel case so that it feels more like conventional jewellery on your wrist. It also uses a metal vaporising technique (something like PVD) for its soft gold and platinum finishes for a more premium look and feel.

The Fitbit Luxe is the company’s first colour display tracker. Image: Fitbit
The Fitbit Luxe is the company’s first colour display tracker. Image: Fitbit

They’ve also partnered with Laguna Beach-based jewellery brand, gorjana for the Fitbit Luxe Special Edition. With the Parker Link Bracelet in soft gold stainless steel (also available in platinum), and a waterproof (up to 50m) classic peony band, it looks like a proper fashion accessory. Alternatively, there are also classic silicone, premium Horween leather double wrap, woven, and stainless steel mesh bands options.

The gorjana collaboration turns the Luxe into the perfect fashion accessory. Image: Fitbit
The gorjana collaboration turns the Luxe into the perfect fashion accessory. Image: Fitbit

The buttonless Luxe is also Fitbit’s thinnest touchscreen tracker and has a modest battery life of up to five days. It’s also the first tracker with a colour screen and boasts a variety of new clock faces too. The Luxe has all the necessary tools you’d expect of a modern fitness tracker and through the Health Metrics Dashboard you can track your breathing rate, heart rate variability (HRV), resting heart rate (RHR), skin temperature variation and oxygen saturation (SpO2), which however will not be available at launch. What’s also new is the introduction of stress management tools to a tracker.

Outfit friendly, and plays well with other wrist accessories. Image: Fitbit
Outfit friendly, and plays well with other wrist accessories. Image: Fitbit

Luxe is expected to be released this June 2021 for $198, with six months of Fitbit Premium included ($80.88 value), after which, Premium is available at $13.48 per month (or $107.98 per year). It will retail at major retailers in Singapore such as Amazon, Best Denki, Challenger, Courts, E-Gadget, Gain City, Lazada, Harvey Norman, and Shopee.

Luxe accessories are priced from $54.90 to $69.90.The gorjana for Fitbit Luxe Special Edition will be available end of June for $298 at selected retailers only.