Samsung introduces its TV lineup for 2023

Samsung focuses on SmartHub and gaming-friendly features as well as a commitment to larger screens.

by Justin Choo

Samsung is going big this year with its 2023 lineup of TVs and will be introducing larger-sized TVs (75-inch and up) in the months to come.

The decision for this is based (partly, I would assume) on their recent study–in a recent consumer survey that they conducted, 57% of respondents staying in HDB flats and 51% staying in a condominium felt that a 75″ TV is too big for their living rooms.

However, after a demonstration of optimal TV viewing distance, the number reversed to 84% and 90% respectively, and the respondents are convinced that a 75-inch TV will fit nicely.

As such, Samsung will continue to offer larger-sized screens for the premium Neo QLED and QLED lineup and introduce larger options for the OLED line, and hence it is now available in 55″, 65″ and 77″ models.

Gaming capabilities have also crept to the forefront and Samsung will introduce Game Bar, which supports PC- and console-based games. Some features include a Virtual Aim Point that especially helps gamepad FPS players aim and a Mini Map Zoom that makes navigation a little easier in open-world games.

All new TVs UHD CU7000 and above will come with the Smart Hub interface built-in, while Neo QLED TVs Q60C and above will be able to connect to SmartThings-supported devices directly and control them. They will also have the SmartThings Zigbee & Matter Thread One-Chip Module built-in, so there’s no need to get a separate dongle.


The Neo QLED 8K TV lineup features an Infinity design for an almost border-free look. Leading the charge is the QN900C, which features auto HDR Remastering and 8K AI upscaling to ensure you can make the most of existing non-8K content, along with Dolby Atmos and Q-Symphony 3.0, which incorporates TV speakers as part of a compatible audio system for a more immersive sound.

Within the Neo QLED 4K lineup, the 43″ and 50″ QN90C support a 144Hz refresh rate for those who want a versatile TV for gaming. The series also supports the optional Samsung SlimFit Cam to add video conferencing capabilities via Google Meet.

For those who want the richness of OLED, the new Samsung range offers perceptional colour mapping thanks to Neural Quantum Processor 4K. And as such, it is the “world’s first Pantone-validated HDR OLED”. The OLED lineup also supports a 144Hz refresh rate as well. The TVs have also been designed with home decor in mind: the flagship S95C OLED features Samsung’s Infinity One design (minimalist) while the S90C features the LaserSlim design (laser-thin).

Accompanying the new range of TV is a new flagship Q series soundbar, HW-Q990C. Samsung says this 11.1.4 soundbar is the world’s first to have a built-in wireless Dolby Atmos connection (with compatible Samsung TV, of course). It offers Sound Remastering, which uses AI to clean up each sound ‘object’ for clarity and immersion and balances out the volume of these elements. It also supports the Q-Symphony feature.

Pre-orders (till 17 April 2023) will also receive the following gifts:

  • free wall-mounting service
  • HW-Q990C soundbar worth $2,899 (75″ TV and up)
  • Xbox Series S Gilded Hunter Bunder worth $469 or Ultra Slim Soundbar worth $1,311 (55″-65″ TV and up)
  • SlimFit camera worth $200 (43″-50″ TV and up)

Leave a Comment